Tribes #TED

Seth Godin talks to TED 2009 about how, rather than homogonising everyone, then internet has instead lead us to form TRIBES. He explains how:

  • People on the fringes can now  find each other, connect and go somewhere.
  • It is tribes, not money or factories, that can change our world…that can align large numbers of people.
  • What we do now for a living in today’s society is: find something worth changing, then assemble tribes, which assemble other tribes etc. until it becomes something bigger than us – a movement.
  • Leaders challenge the status quo, and build a culture and a community to connect people to a cause.

What are you changing?

Who are you connecting with?

Who are you leading?


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