Seth Godin talks to TED 2009 about how, rather than homogonising everyone, then internet has instead lead us to form TRIBES. He explains how:
- People on the fringes can now find each other, connect and go somewhere.
- It is tribes, not money or factories, that can change our world…that can align large numbers of people.
- What we do now for a living in today’s society is: find something worth changing, then assemble tribes, which assemble other tribes etc. until it becomes something bigger than us – a movement.
- Leaders challenge the status quo, and build a culture and a community to connect people to a cause.
What are you changing?
Who are you connecting with?
Who are you leading?